Agenda Summer 2012 Park City, UT

Agenda

Summer 2012

Park City, UT

Thursday, July 14

8:30     Breakfast

9:10     Welcome & Introduction of Participating Firms

            J. Marshall Hughes, Esq.- Hughes & Coleman Injury Lawyers

9:25     Ethical Local Social Mobile

  • The growth of the Smartphone and how it has opened up to local search
  • How is click to chat effective and why should your firm use it?
  • With an understanding of American Bar Association’s Commission on Ethics 20/20 examination of internet based client development tools,PakiParkwill lead us though using social media to market our firms with an emphasis on ethical posting.

JJ Borja & Kalin Dudley- Paki Park Interactive 

10:00   Marketing Your Firm through Smartphone Technology

Why Should Lawyers Care About Apps?

What Do Legal Apps Do?

How Do You Market Your App?

Joe Devine- Big Momma Apps

10:30   Round Table Discussion

            Round Table Discussion on Social Media, Click to Chat and Pay Per Click, Smartphone Apps.

            Hosted by Lee Coleman, Esq.- Hughes & Coleman Injury Lawyers 

11:00   Top 5 Electronic Gadgets or Technologies at Each Firm

            A Round Table Discussion about the different gadgets and technologies your firm cannot live without.

            Hosted by Lee Coleman, Esq.- Hughes & Coleman Injury Lawyers

11:30   Break 

12:30   Viewing of Participating Firms Commercials

A presentation of each firms’ ads with a round table discussion on ad content and campaign strategy for each advertisement.

Arnie Malham- Cj Advertising

1:30     Ethical Use of Cloud Computing to Your Firm

Improve the confidentiality of your firm.

            Lower your overhead.

Reduce hassle when maintaining and upgrading your software.

Access your files from anywhere, anytime and on practically every device.

Ed Grubb- MindShift 

2:00     Adjourn 

6:15     Welcome Cocktail Party       

            Hosted by Richard Paresky- Needles 

7:00     Dinner

Hosted by Innovative Legal Marketing

Friday, July 15

8:30     Breakfast                                                                                          

9:00     Marketing to Your Database

Video presentation showing the many ways that firms can market to their current and past database.

Visuals of marketing pieces currently in use.

The effectiveness of each marketing piece.

What mediums are you using to ethically market to your database?

Andrea Meeks- Hughes & Coleman Injury Lawyers 

9:15     Client Relationship Management & Marketing

A discussion on the value of staying in front of your current and past clients to create referrals for your firm.

Lauren Black Currin- Lawyers Marketing Agency 

9:45     Round Table Discussion

            Round Table Discussion on Database Marketing.

            Hosted by Lee Coleman, Esq.- Hughes & Coleman Injury Lawyers 

10:00   5 Dysfunctions of a Team

            A discussion on how to manage your team effectively and efficiently.

            Chad Dudley, Esq.- Vista Consulting

10:30   Round Table Discussion

            A Round Table Discussion on managing your team.

            Hosted by Lee Coleman, Esq.- Hughes & Coleman Injury Lawyers 

10:45   Culture Junkies

            A discussion on all of the things we do within our organizations that help us retain and attract the best talent available.

This presentation is empowering, controversial and thought provoking and was recognized as one of the best presentations at the recent Vista Conference and at a recent gathering of Needles trainers inBaltimore.

Arnie Malham- Cj Advertising 

11:15   Break

12:30   Managing Your Firm with KPI’s

A presentation on managing your firm with your designated Key Predictive Indicators through the Dashboard.  Micki will share how the firm uses the Dashboard to manage each Legal Assistant and Attorney’s performance based on their departments KPI’s.

Micki Love- Hughes & Coleman Injury Lawyers

            Chad Dudley, Esq. – Vista Consulting

1:15     Round Table Discussion

            A Round Table Discussion on managing your firm with KPI’s.

            Hosted by Lee Coleman, Esq.- Hughes & Coleman Injury Lawyers

 

1:30     Onboarding & Continuously Training Your Staff Through the Extended Learning University

            Using the ELU Courses  to keep your Legal Assistants & Attorneys updated and well informed of practices and procedures throughout your firm.

Micki Love- Hughes & Coleman Injury Lawyers

2:00     Adjourn 

7:00     Dinner

            Hosted by Lien Resolutions

Saturday, July 16

8:30     Breakfast                                                                                                                                

9:00     The Real Lawyers

Using Reality Television and call tracking systems to build your practice.

            Randy Dinzler & Brien Johnson- Innovative Legal Marketing        

 9:15     Increase Your Web Caseload By Creatively Integrating Your Websites, Blogs and Social Media

A discussion on combining all web based marketing strategies to create one campaign using numerous websites, blog posts and social media outlets.

Tanner Jones & Dale Tincher- Consult Webs  

9:45     Break 

10:00   Best & Worst- Hot Topics    

How to rid yourself of stress in the law practice and give balance to your life.  Our best & worst life and practice decisions and how they affect the people around us.  A round table discussion of attendees’ best & worst management and marketing decisions over the last six months that have changed our practice, our person or our outlook.

Hosted by Lee Coleman, Esq.- Hughes & Coleman Injury Lawyers 

12:00   Adjourn